Search Engine Optimization

Search Engine Optimization is the process of improving the
visibility of a website on organic (“natural” or un-paid) search
engine result pages (SERPs), by incorporating search engine
friendly elements into a website.

It is typically divided into two main groups

  1. On Page SEO
  2. Off Page SEO

Why Search Engine Optimization&Marketing

• 85% of all traffic on the internet is referred from search engines.
• 90% of all users don’t look past the first 30 results(mostly view the top 10 results)
• Many websites aren’t even indexed, are poorly optimized and get very little traffic.
• Cost-effective advertising .
• More (relevant) traffic + Google Conv.rate = More sales / Leads

Objectives ofSEO

✓ ToMake your website easily findable over the web.
✓ To Increase theVisibility
✓ ToGet More Traffic/Visitorsto the Website.
✓ To Get MoreLeads/Salesfrom Search Engines/Online.

Social MediaPlatforms

• Content Development.
• Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes… ).
• Promote Blog / Feed.
• PostAds.
• Create Facebook “Like” button & Badge, to place it in the blogs.
• Post Updates with links to the Desired Landing Page(Website) Joining Relevant Groups &Pages.

• Customize BusinessProfile.
• Create Tweets Related to our products and Deals.
• Following Peoples related to our business and products.
• Send Promotional Message to new Followers.
• Re tweets and Favouritesto increase user engagement.

Customize BusinessProfile/Page.
• Add New connections to increase the Google+ circle.
• Join relevant communities.
• Increase user engagement by interacting with the followers.
• Create new community

Customize BusinessChannel.
• Upload videosrelated to products and Deals.
• Optimize videos for the best keywords related to Our Business.
• Promote videos on social media channels.
• Connect other profiles with YouTube.

SEO Activities

• SEO Goal Understanding based on a thorough study of your business and website
• Keyword Research & Analysis to choose highly effective building blocks for success.
• Competitor Analysis to learn and identify key elements to build a goal-oriented strategy.
• Website & content optimization to make your website informative for visitors and search engine friendly. Social media integration to promote your brand on these platforms
• Localized SEO services to enhance your presence in the area you are currently based in. Backlinks & Citation Building to get more visitorsthrough referrals
• Monthly Reporting that gives you a clear picture of results and efforts

SEO Tools Used by us

• SEMrush
• Searchmetrics
• Google KeywordPlanner
• Keyword Spy
• Ubersuggest
• ScrapeBox
• Copyscape
• Buzzsumo
• Buzzstream
• SEObook RankChecker